Anyone who has ever been in B2B sales has been here many times. Your marketing team just handed over a new lead. You called, connected and conversed, but for now – you are not able to move this lead forward in the sales process. Used to be that leads like this would have either been …
Tweet I’m struggling to come up with a definition of social selling that makes sense to me. It’s not an easy thing to do, and if you think it is – go ahead – give me your best shot. I found these definitions online: Gerhard Gschwandtner, CEO of Selling Power magazine and Sales 2.0 Conferences …
Inbound marketing is a wonderful tool that serves many companies well, but there are a lot of companies who are not in a position to benefit from it, yet. An exclusive focus on inbound marketing is a lousy option for small businesses with very small budgets, limited marketing technology or marketing expertise. It’s particularly poorly …
On your last birthday, you didn’t magically become a year older. On the first of January you didn’t automatically get a clean start. So, what’s the big deal with new years? Actually there isn’t one unless you have the good sense to take advantage of the opportunity and make it a big deal. Decide that …
Tweet In spite of the incredible advances made in email marketing, social media and marketing automation, the telephone is still one of the most powerful sales and marketing tools at the disposal of any company. True, we often don’t use it well, leaving messages that ramble and don’t speak to the interests of our customers …
What should be the first words out of your mouth when leaving a voicemail message? Much of my recent research is pointing in a direction I’m just not buying, but is that just another example of a stubborn old dinosaur resisting change? What I’m seeing more and more of, in reports and on discussion groups …
Last week I talked with a client who thought we used computer dialers to deliver messages. It seems like an impossible thing to believe, given the number of years that we have built our differentiation from a ground zero of NOT using computer dialers, but actually confusion can happen quite easily. There are many clients …
Are you SURE Your Clients are Sold on Your Service? Read More »
Tweet It’s nice to believe that a lesson learned will stick in your head, but that isn’t necessarily the case. It’s easy to make the same mistake over and over simply because it will come at you wearing a different disguise every time. But fancy excuses aside, beyond a doubt, the Number One reason that we …
I just read an interesting post about the 12 most powerful words by Deiric McCann to influence people and if they’re powerful on paper, they should be dynamite when you combine them with the persuasive impact of the human voice. Next time you’re leaving a message – discover what new results you’ll love when you …
Should These Words Feature in Your Voicemail Messages? Read More »
Check out this great post written by Kendra Lee. It’s from Eyes on Sales
