Social Marketing

Define Social Selling

Tweet I’m struggling to come up with a definition of social selling that makes sense to me.  It’s not an easy thing to do, and if you think it is – go ahead – give me your best shot. I found these definitions online: Gerhard Gschwandtner, CEO of Selling Power magazine and Sales 2.0 Conferences …

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Are You Throwing Your Web Leads Away?

Tweet Knowing how hard it can be to generate a steady (or even unsteady) stream of business leads and reading about how many companies are looking for ways to drive more leads, I’m still shocked from a study we ran recently at Boxpilot. We were curious about how long it takes an average small business …

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Promoting Your Next Trade Show

Tweet According to MecLabs’ Marketingsherpa, tradeshows are budgeted for a major portion of 2012 B2B marketing expenditures across organizations of all sizes.  From large  (1000+) organizations with 33% of their budget to Medium (100-999) at 20% and Small (<100) who typically budget 19% of their marketing spending. The numbers seem somewhat surprising given all the …

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When the Written Word is Not Enough

Tremendous importance is placed on the value of the written word.  Anything lasting must be in writing. Anything to be remembered  must be in writing.  Anything legal, binding or anything important, must be in writing. So, it can be hard to understand how there can be circumstances when the need for fast, simple, persuasive and …

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Revenue Performance Management

I noticed a conversation on Linked-In about RPM and realized that once again my buzzword dictionary is out of date.  A little research introduced me to the concept of Revenue Performance Management,  which (I understand) offers the benefit of being able to examine mid quarter revenue results, compare them to end quarter projections and then …

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Social Media, Events and the Human Voice

Here’s a brief synopsis of a presentation scheduled for the Continuing Education Marketing Conference – August 29-30/12 in Chicago. How to add a human voice to your website, social media, and email marketing to promote any type of event. Websites, Social Media, and Email are terrific ways to promote your events, but what about human …

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5 Ways to Increase Webinar Attendance

Here is a quick summary of a post written by Andrew Spoeth for the Marketo B2B Marketing Blog. Alternatively here’s  the entire original article on Increasing Webinar Attendance Give attendees access to the speaker to increase their level of engagement Offer draw prizes for attendees that fit with their interest and makes them look good. …

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Putting the Human Voice into Social Media

In a recent Marketing Profs article a team at the University of Missouri demonstrated that “Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings…” It seems that when given a choice we would much rather interact with a human voice versus an organizational presence and looking over …

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