Events are a major tool used by businesses to drive new leads, provide nurtuing and sales developement content and support customers, users and partners
We’ve always done a lot of work helping clients support events – from webinars to road shows to annual conferences. One thing that was brutally apparent over the last two years was the reduced use of events as marketing tool, but that appears to be changing. I’m seeing a lot of our clients and their …
Events are Making a Comeback as a Valuable Marketing Tool Read More »
According to a recently released Infographic from MarketingProfs, Inside Sales, immediately followed by; Executive Events, Telemarketing and Tradeshows are the four most effective ways to generate B2B Sales Leads. In spite of the buzz around inbound and social, the old tricks are not old hat. According to MarketingProfs ..“figuring out the most effective methods for …
2014 B2B Lead Generation Trends from MarketingProfs Read More »
As you read this message, sit back and enjoy the knowledge that some of your competitor’s event marketing budgets are simply money flushed down the drain. Why? Because no one is reading their email invitations owing to their complete failure to avoid uninspiring, unmotivating and simply badly written subject lines. But better subject lines are …
This is about hidden or ignored problems that are killing your results.. Why is our campaign failing? There are lots of reasons why a marketing campaign can fail to deliver the intended responses from a business audience. But over the last ten years, working with B2B companies on literally hundreds of event registration, lead generation …
Unless Your sales team meets all or most of these conditions Is very junior Has nothing better to do Is only paid by salary Is not held to quotas Is actually a customer service group in disguise Your sales team is about as likely to spend their time conscientiously making your event recruitment or other …
When do you start to promote an event? More specifically, when is “too soon” to promote a free event and how long do you have before your unaided conversion of registrants to attendees bottoms out? A few years ago I was working with a publisher who, in addition to their periodicals also offered webinars as …
No one doubts the importance of personalization in both consumer and business to business marketing. In fact, it seems to me that with the use of event triggered emails and entire nurturing programs that are created to provide just the right content for an individual during their B2B buying journey, our ability to customize content …
No one in business is under the illusion that everything runs smoothly, all the time. We do our best, but now and then things go wrong. Sometimes it’s because we’ve messed up and sometimes the client messes up and sometimes everything goes to hell in a handbasket and neither side is at fault. I’ve worked …
If you want more from your trade shows and marketing events, promote in advance and – even better, give potential visitors a reason to make your booth a planned and positively anticipated stop on the show floor. Standing in your booth with a fake smile and trying to engage people spontaneously as they wander down …
It is always welcome and heartily appreciated, when one of our clients takes the time to send in a written testimonial about their experience with our company and service. Promoting Conferences with Boxpilot “We’ve used Boxpilot on several occasions to promote our conferences and have been absolutely delighted with the results. On any typical email …
