This is about hidden or ignored problems that are killing your results.. Why is our campaign failing? There are lots of reasons why a marketing campaign can fail to deliver the intended responses from a business audience. But over the last ten years, working with B2B companies on literally hundreds of event registration, lead generation …
When do you start to promote an event? More specifically, when is “too soon” to promote a free event and how long do you have before your unaided conversion of registrants to attendees bottoms out? A few years ago I was working with a publisher who, in addition to their periodicals also offered webinars as …
No one doubts the importance of personalization in both consumer and business to business marketing. In fact, it seems to me that with the use of event triggered emails and entire nurturing programs that are created to provide just the right content for an individual during their B2B buying journey, our ability to customize content …
No one in business is under the illusion that everything runs smoothly, all the time. We do our best, but now and then things go wrong. Sometimes it’s because we’ve messed up and sometimes the client messes up and sometimes everything goes to hell in a handbasket and neither side is at fault. I’ve worked …
It is always welcome and heartily appreciated, when one of our clients takes the time to send in a written testimonial about their experience with our company and service. Promoting Conferences with Boxpilot “We’ve used Boxpilot on several occasions to promote our conferences and have been absolutely delighted with the results. On any typical email …
My first presentation of these test results was a total flop and it was very frustrating. The results showed the impact of adding a regular cold call voicemail program in support of a sales rep (who was also cold calling). I was excited about the findings that showed- among other things a 50% improvement in …
We use them in our voicemail messages, early in new conversations and in our emails. We do white papers on them – all the time. But is it possible that our testimonial approach is turning prospects off? Apparently, yes. It is possible. And I was surprised, because I’ve been thinking about and “hearing” testimonials from …
Tweet Recently I talked with a long standing client about a service that they had never used called Live Message. It was a great way to remind myself that as clients needs and our services continue to evolve, it’s necessary to review both our understanding of what we can do for them and their understanding …
Background- Not too many marketing or sales people can point directly to the company CEO as the one who personally made the first connection with a prospect and introduced them into the sales funnel. Indeed, the company CEO is an almost universally untapped marketing and sales resource – for many obvious reasons. Still, if your …
Background – A North American security software developer, selling to business organizations of all sizes, was concerned about the low rate of maintenance agreement renewals from its base of smaller customers (under 50 seats). Because they already knew that a call from the sales reps at 90, 60 and if necessary 30 days, was the …
Case Study – Solving a Small Account Renewal Challenge Read More »
