Lorraine joined Boxpilot in July of 2001 as a Director, Client Service. Over the course of her career with Boxpilot Lorraine has been involved in sales and later on working with the sales team to help create marketing content and other support functions.
Find more about me on the Boxpilot main About :
No one in business is under the illusion that everything runs smoothly, all the time. We do our best, but now and then things go wrong. Sometimes it’s because we’ve messed up and sometimes the client messes up and sometimes everything goes to hell in a handbasket and neither side is at fault. I’ve worked …
Underestimating the damage caused by an out of date and duplicate riddled database is the most frequently made and damaging mistake. If I had ten bucks for every time I’ve heard a client admit that their database is lousy, I probably wouldn’t quite be able to retire yet, but I’d sure have a lot …
I was just looking over an earlier post that included a link to 12 Prospecting Rules and one idea stood out – confusing prospecting research with actual prospecting. It resonated with me because in my experience, the “need” for precall research, is one of the most frequently cited reasons for not picking up the phone …
Too many businesses seem to think that maintaining the quality of the database can be managed by the sales team and the accounting group. While in absolute terms this might be a bigger problem in smaller businesses without a budget to purchase data hygiene and append services on a regular basis, large organizations could probably …
Too many companies are building their marketing programs based on lousy data. While consumer databases are easily overwhelmed with the staggering volume of available information, B2B databases are inherently more complex and once they start to deteriorate- downright ugly. This is actually a post for smaller businesses about setting up your database to run an …
Tweet I’m struggling to come up with a definition of social selling that makes sense to me. It’s not an easy thing to do, and if you think it is – go ahead – give me your best shot. I found these definitions online: Gerhard Gschwandtner, CEO of Selling Power magazine and Sales 2.0 Conferences …
Tweet I think that most sales people are totally missing the boat on the concept of social selling. While it’s completely understandable- it’s unfortunate that some very good sales people will be left behind. Social selling, which encompasses but is not limited to social media, is a way to learn about and in some cases …
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