Tweet In spite of the incredible advances made in email marketing, social media and marketing automation, the telephone is still one of the most powerful sales and marketing tools at the disposal of any company. True, we often don’t use it well, leaving messages that ramble and don’t speak to the interests of our customers …
Tweet To get the best results from your combined voicemail and email campaign, there are a few simple ideas you might want to consider: 1- Use the same voice in both messages. If you want to use a series of messages to build a story or create a particular impression with your audience, make it …
One of the very best ways to boost the response rate to either an email or a voicemail program is to use them together
What should be the first words out of your mouth when leaving a voicemail message? Much of my recent research is pointing in a direction I’m just not buying, but is that just another example of a stubborn old dinosaur resisting change? What I’m seeing more and more of, in reports and on discussion groups …
Last week I talked with a client who thought we used computer dialers to deliver messages. It seems like an impossible thing to believe, given the number of years that we have built our differentiation from a ground zero of NOT using computer dialers, but actually confusion can happen quite easily. There are many clients …
Are you SURE Your Clients are Sold on Your Service? Read More »
Check out this great post written by Kendra Lee. It’s from Eyes on Sales
Customers frequently ask us about best practices for voicemail messages and some best practices are consistent whether voicemail is being used for sales or marketing purposes. Creating a message that sounds like it is only for one person is a consistently critical best practice, as is keeping messages close to 30 seconds long and keeping …
Tremendous importance is placed on the value of the written word. Anything lasting must be in writing. Anything to be remembered must be in writing. Anything legal, binding or anything important, must be in writing. So, it can be hard to understand how there can be circumstances when the need for fast, simple, persuasive and …
Background- Not too many marketing or sales people can point directly to the company CEO as the one who personally made the first connection with a prospect and introduced them into the sales funnel. Indeed, the company CEO is an almost universally untapped marketing and sales resource – for many obvious reasons. Still, if your …
I just read a great article about how to tackle voicemail. Like it or not, voicemail is never an excuse not to have the conversations you need to have to make your sales. Voicemail – like every other obstacle a sales person has to deal with – carries in it the seeds of a fresh …
