Just read an interesting post that talks about Process Driven Sales
It reminds me of just how much the art of sales has turned into the science of sales. Everyday I watch sales people struggling to find new ways to drive new business into the pipeline and forecast more accurately.
Ironically, in many organizations, one thing holding them back is the lousy relationship that still exists between marketing and sales teams. It’s something that will soon – I’m convinced – go the way of the Dodo, because companies that can’t get past that tired old rivalry will never survive.