It a sure sign that summer’s here: Sun is shining, birds are chirping, kids are playing, sales are slumping (?!?!?). What was that? you say. Sales slumping? That’s right, 68% of businesses report a drop in sales over the summer months. Now, I can buy that some of those businesses may actually be seasonal, but …
Voicemail marketing has evolved since 2001 when I first started working with clients to help them create successful campaigns. Honestly, I miss the way it used to be when all it took was a reasonably natural sounding message, a half decent offer and a list that wasn’t total garbage. We routinely drove double digit response …
Most marketing automation research totally irritates me because it isn’t specific about what the product is or who the buyers are. Call me picky but I’d like to see data for a small company that has signed up for an email marketing package separated in some way from the report of a mega company signing on …
Marketing Automation Questions – Answered at Last Read More »
If you are selling, doing lead or demand generation to any company or individual employee located in Canada – you need to pay attention to CASL coming into effect on July 1, 2014 because my friends, this could be very ugly. 1- Make no mistake that this legislation applies only to messages sent to consumers …
Managing a potential customers expectations is only important if you want to make more than a single sale. Buyers beware. The company that promises more than you have a reasonable right to expect might not be looking at anything more than this month’s revenue. The biggest problem with managing expectations with integrity is that it …
Expectations – A Painful Wake-Up in a Tough Market Read More »
I’ve had to cold call through too many recessions not to recognize that while it might be irreplaceable, it’s terribly inefficient. I resent how it wastes my precious time and I suspect that anyone who shares at least part of the responsibility to generate their own leads knows exactly how I feel. I’m calling into …
I think you need to be living under a rock not to be familiar with Marketo and so I expect a great number of people will be delighted to hear that they have just released their Definitive Guide to Lead Generation. I haven’t read the entire report yet. At a hefty 160 pages that might …
Cold call – definition for this post -“I’ve never heard of you or your company. I have no idea what you do, why I should value it or why I should listen to you now or talk to you later” Now, that’s cold. I’ve made thousands of calls just like that and they used to …
Yes! You Need to Close. You’ve done all you can to provide the best possible customer experience. You have a terrific customer success team and you regularly communicate with all of your customers to offer help and suggestions – without being too sales or spammy. Throughout the year, you’ve kept your customer success and your …
Marketing calls it lead generation, sales calls it prospecting. If we call it “lead prospecting” and I promise that you can do a better job,can we agree to work together? Because I have no doubt that combining the strengths of the two teams will: Drive more leads into the revenue funnel Improve the quality of …
