TweetI am of the opinion that B2B telephone cold calling is not going away anytime soon and by cold calling I’m talking about a sales person taking the initiative to reach out by phone, to someone with whom they’ve had no previous contact. One day, when we’re all swimming in so many quality inbound leads …
Personalizing a Voicemail Campaign for Cold Calls Read More »
Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …
Event Marketing – 7 Steps to Trade Show Brilliance Read More »
Tweet During a major show, the content and timing of your communications and calls has to be well-planned ahead of time so that your programs can execute seamlessly and (preferably) without a second thought on your part. Work with your sales team to identify top priority contacts who you expect to have in attendance and …
Tweet I read a great little article a few days ago from the blog Eyes on Sales. The opening which suggests that there are actually sales people whose only career goal is simply keep their job made me laugh. Michael Pedone, who authored the article, clearly has an irreverent sense of humor. But there was …
Tweet No one is too crazy about banks and bankers, especially right now. They have been quite effectly tarred by the brush that writes about corporate greed on Wall Street. Whether or not it’s accurate or fair isn’t really something I’m qualified to write about. However, I’m looking over a J.D. Power survey called the …
Relationship Marketing – Small Business Outreach to Boost Customer Satisfaction Read More »
Tweet Everyone is talking about driving inbound leads and their inherent superiority based on the obvious expectation that someone who contacts you is naturally more interested than someone who you reach out to and manage to “grab” on a cold call. One thing that closely parallels this (hardly new) trend is that over the years …
Tremendous importance is placed on the value of the written word. Anything lasting must be in writing. Anything to be remembered must be in writing. Anything legal, binding or anything important, must be in writing. So, it can be hard to understand how there can be circumstances when the need for fast, simple, persuasive and …
Background- Not too many marketing or sales people can point directly to the company CEO as the one who personally made the first connection with a prospect and introduced them into the sales funnel. Indeed, the company CEO is an almost universally untapped marketing and sales resource – for many obvious reasons. Still, if your …
I was looking over two conversation threads on LinkedIn this morning. I find they’re a great place to get a feel for what real people are actually thinking, compared to what the various guru’s have to say. They’re also one of the best sources of inspiration for content that might be helpful to those who …
There’s a terrific post on EyesOnSales called The 20 Worst Prospecting Voicemail Mistakes Salespeople Make and there are a few mistakes that really ring true for me. One of them is “Not leaving a voicemail at all.” It’s the number one mistake and I couldn’t agree more. While there are still some companies and sales …
