I haven’t found a perfect category for these yet
The most visible and important measure of success delivered to any company by any B2B marketing campaign is the direct response. It blows awareness out of the water. A direct response is more valuable than any measure of brand preference or image because it opens a dialogue for more marketing, it opens a door to …
Declining Response Rates – Stop Shooting the Messenger Read More »
Tweet In spite of the incredible advances made in email marketing, social media and marketing automation, the telephone is still one of the most powerful sales and marketing tools at the disposal of any company. True, we often don’t use it well, leaving messages that ramble and don’t speak to the interests of our customers …
Tweet To get the best results from your combined voicemail and email campaign, there are a few simple ideas you might want to consider: 1- Use the same voice in both messages. If you want to use a series of messages to build a story or create a particular impression with your audience, make it …
One of the very best ways to boost the response rate to either an email or a voicemail program is to use them together
Last week I talked with a client who thought we used computer dialers to deliver messages. It seems like an impossible thing to believe, given the number of years that we have built our differentiation from a ground zero of NOT using computer dialers, but actually confusion can happen quite easily. There are many clients …
Are you SURE Your Clients are Sold on Your Service? Read More »
I just read an interesting post about the 12 most powerful words by Deiric McCann to influence people and if they’re powerful on paper, they should be dynamite when you combine them with the persuasive impact of the human voice. Next time you’re leaving a message – discover what new results you’ll love when you …
Should These Words Feature in Your Voicemail Messages? Read More »
What is the best way to determine the current value of a lead? Well, you can review the information that they have elected to download over a period of time and determine whether or not they are moving in a pattern that has been predetermined to indicate growing interest. You could check into how many …
There are some problems associated with using the batch method for sending text messages in support of your marketing campaigns. For example, we have found in the past that delivery levels are very poor and there’s no good enough explanation for why that should happen. Another problem I have with batch texting is that it …
One field at a time. One day at a time. That’s how the quality of your database erodes. It doesn’t go from perfection to garbage overnight, but you can be sure that with every passing day your data quality is degrading, if you’re not doing something to fix it. Updating information in a database is …
Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet. It’s not pretty. A big …
Drive Leads and Repair Your Database Simultaneously Read More »
