Marcom

Marketing communications

The 5% Data Solution

One field at a time. One day at a time. That’s how the quality of your database erodes.  It doesn’t go from perfection to garbage overnight, but you can be sure that with every passing day your data quality is degrading, if you’re not doing something to fix it. Updating information in a database is …

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Drive Leads and Repair Your Database Simultaneously

Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet.  It’s not pretty. A big …

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Are You Throwing Your Web Leads Away?

Tweet Knowing how hard it can be to generate a steady (or even unsteady) stream of business leads and reading about how many companies are looking for ways to drive more leads, I’m still shocked from a study we ran recently at Boxpilot. We were curious about how long it takes an average small business …

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Event Marketing – 7 Steps to Trade Show Brilliance

Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …

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Communications at a Trade Show

Tweet During a major show, the content and timing of your communications and calls has to be well-planned ahead of time so that your programs can execute seamlessly and (preferably) without a second thought on your part. Work with your sales team to identify top priority contacts who you expect to have in attendance and …

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Promoting Your Next Trade Show

Tweet According to MecLabs’ Marketingsherpa, tradeshows are budgeted for a major portion of 2012 B2B marketing expenditures across organizations of all sizes.  From large  (1000+) organizations with 33% of their budget to Medium (100-999) at 20% and Small (<100) who typically budget 19% of their marketing spending. The numbers seem somewhat surprising given all the …

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Relationship Marketing – Small Business Outreach to Boost Customer Satisfaction

Tweet No one is too crazy about banks and bankers, especially right now.  They have been quite effectly tarred by the brush that writes about corporate greed on Wall Street. Whether or not it’s accurate or fair isn’t really something I’m qualified to write about. However, I’m looking over a J.D. Power survey called the …

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Caveat Emptor – Why Auto Dialers and Business Don’t Mix

Tweet Looking for the best price is hardly a new trend but you can’t ever forget that famous Latin phrase “Caveat Emptor “Let the Buyer Beware”.  I’m all for saving, too and admit that most of the time I keep one eye firmly fixed on the bottom line. I also have to admit that there …

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How to Drive Inbound Leads

Tweet Everyone is talking about driving inbound leads and their inherent superiority based on the obvious expectation that someone who contacts you is naturally more interested than someone who you reach out to and manage to “grab” on a cold call. One thing that closely parallels this (hardly new) trend is that over the years …

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When the Written Word is Not Enough

Tremendous importance is placed on the value of the written word.  Anything lasting must be in writing. Anything to be remembered  must be in writing.  Anything legal, binding or anything important, must be in writing. So, it can be hard to understand how there can be circumstances when the need for fast, simple, persuasive and …

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