Inbound marketing is a wonderful tool that serves many companies well, but there are a lot of companies who are not in a position to benefit from it, yet. An exclusive focus on inbound marketing is a lousy option for small businesses with very small budgets, limited marketing technology or marketing expertise. It’s particularly poorly …
Tweet I think that most sales people are totally missing the boat on the concept of social selling. While it’s completely understandable- it’s unfortunate that some very good sales people will be left behind. Social selling, which encompasses but is not limited to social media, is a way to learn about and in some cases …
Tweet I was just reading an article about Marketing and selling to doctors because I recognized that making a sales or marketing connection with a doctor or other professional – particularly in a smaller practice, presents some unique challenges. The article author Stewart Gandolf summed it up quite succinctly when he wrote: “Doctors are notoriously …
Just looking over an article at b2bonline and finally I have crossed the line – ” I’m mad as hell and I’m not going to take this anymore!” OK. What did it this time? The report is about a study that says something that anyone who has ever sent a marketing email to businesses …
Here’s a great idea to get your 2013 off to a spectacular start. Too bad I didn’t think of it! This week from the blog Eyes on Sales Mark Hunter a.k.a. “the Sales Hunter”, shares a brilliantly simple bit of wisdom you can try if you’re having difficulties opening the door in a new company. …
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What is Guided Voicemail? Guided voicemail is a fast and effective way to reach your contacts with a perfectly delivered voicemail message. By having a trained call center agent guide the voicemail through receptionists, directories, and other typical roadblocks, you can be sure that your message will always reach your customer. Below is a quick video …
On your last birthday, you didn’t magically become a year older. On the first of January you didn’t automatically get a clean start. So, what’s the big deal with new years? Actually there isn’t one unless you have the good sense to take advantage of the opportunity and make it a big deal. Decide that …
It is always welcome and heartily appreciated, when one of our clients takes the time to send in a written testimonial about their experience with our company and service. Promoting Conferences with Boxpilot “We’ve used Boxpilot on several occasions to promote our conferences and have been absolutely delighted with the results. On any typical email …
My first presentation of these test results was a total flop and it was very frustrating. The results showed the impact of adding a regular cold call voicemail program in support of a sales rep (who was also cold calling). I was excited about the findings that showed- among other things a 50% improvement in …
Is there possibly any question in marketing or sales that has been and will likely continue to be so thoroughly beaten to death as the perennial favorite – Is cold calling dead? First of, I’d like to mention that I saw a survey on LinkedIn today in the group discussions for Inside Sales Experts and …
