In its heyday outbound marketing even in B2B embraced a huge list of media options. In addition to email we had: Direct mail – in regular letter, postcard and dimensional versions Voicemail Online Advertising Newspaper, Business Magazine and even Outdoor Advertising Telemarketing Radio TV While not everyone could afford all the arrows in the outbound quiver, there was …
Generating quality leads is – according to some very sensible sources- the #1 priority for marketing and with priorities come expenses! So just how much of your lead generation expense is being tossed out the window when your painfully generated leads don’t get timely follow up? When research shows that 35-50% of the sales go …
It a sure sign that summer’s here: Sun is shining, birds are chirping, kids are playing, sales are slumping (?!?!?). What was that? you say. Sales slumping? That’s right, 68% of businesses report a drop in sales over the summer months. Now, I can buy that some of those businesses may actually be seasonal, but …
If you are selling, doing lead or demand generation to any company or individual employee located in Canada – you need to pay attention to CASL coming into effect on July 1, 2014 because my friends, this could be very ugly. 1- Make no mistake that this legislation applies only to messages sent to consumers …
Marketing calls it lead generation, sales calls it prospecting. If we call it “lead prospecting” and I promise that you can do a better job,can we agree to work together? Because I have no doubt that combining the strengths of the two teams will: Drive more leads into the revenue funnel Improve the quality of …
It would be nice to believe that your customers are loyal; that their relationship with you is valued, and they will give you a chance to respond to any claims or promises made by your competitors. Yes, it would be nice to believe that but not too bright. Even though you can assume that a …
Want Renewals? Step 2- Customer Nurturing – Think Negative Churn Read More »
Anyone who has ever been in B2B sales has been here many times. Your marketing team just handed over a new lead. You called, connected and conversed, but for now – you are not able to move this lead forward in the sales process. Used to be that leads like this would have either been …
What is Guided Voicemail? Guided voicemail is a fast and effective way to reach your contacts with a perfectly delivered voicemail message. By having a trained call center agent guide the voicemail through receptionists, directories, and other typical roadblocks, you can be sure that your message will always reach your customer. Below is a quick video …
If you’re one of those marketing or sales managers in despair because your company has been left so far behind the pack of lead generating and nurturing dynamos that you’ll never be able to join this century, stop worrying and look around you. You are not alone. If you’re reading the big marketing sites and …
Background The marketing group at a leading provider of collaborative business commerce solutions is constantly on the lookout for innovative and efficient ways to add new names to a typically voracious sales funnel. Like every other business, this team knows that many of the names will fall out of the funnel before they turn into …
Case Study – Reclaiming Names for the Sales Funnel Read More »
