Email

B2B – Back to Basics But Better

In its heyday outbound marketing even in B2B embraced a huge list of media options. In addition to email we had: Direct mail – in regular letter, postcard and dimensional versions Voicemail Online Advertising Newspaper, Business Magazine and even Outdoor Advertising Telemarketing Radio TV While not everyone could afford all the arrows in the outbound quiver, there was …

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Your Best Voicemail Campaign

Voicemail marketing has evolved since 2001 when I first started  working with clients to help them create successful campaigns. Honestly, I miss the way it used to be when all it took was a reasonably natural sounding message, a half decent offer and a list that wasn’t total garbage. We routinely drove double digit response …

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Better Subject Lines for More Opened Emails

As you read this message, sit back and enjoy the knowledge that some of your competitor’s event marketing budgets are simply money flushed down the drain. Why? Because no one is reading their email invitations owing to their complete failure to avoid uninspiring, unmotivating and simply badly written subject lines. But better subject lines are …

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Take the Time to Segment Your Messages

No one doubts the importance of personalization in both consumer and business to business marketing.  In fact, it seems to me that with the use of event triggered emails and entire nurturing programs that are created to provide just the right content for an individual during their B2B buying journey, our ability to customize content …

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Step Away From That Spam Button!

Just looking over an article at b2bonline and finally I have crossed the line –    ” I’m mad as hell and I’m not going to take this anymore!”  OK. What did it this time?  The report is about a study that says something that anyone who has ever sent a marketing email to businesses …

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Declining Response Rates – Stop Shooting the Messenger

The most visible and important measure of success delivered to any company by any B2B marketing campaign is the direct response.  It blows awareness out of the water.  A direct response is more valuable than any measure of brand preference or image because it opens a dialogue for more marketing, it opens a door to …

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Design Your Messages to Work Together

Tweet To get the best results from your combined voicemail and email campaign, there are a few simple ideas you might want to consider: 1- Use the same voice in both messages.  If you want to use a series of messages to build a story or create a particular impression with your audience, make it …

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Combining Voicemail and Email

One of the very best ways to boost the response rate to either an email or a voicemail program is to use them together

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