Tweet I’m struggling to come up with a definition of social selling that makes sense to me. It’s not an easy thing to do, and if you think it is – go ahead – give me your best shot. I found these definitions online: Gerhard Gschwandtner, CEO of Selling Power magazine and Sales 2.0 Conferences …
Inbound marketing is a wonderful tool that serves many companies well, but there are a lot of companies who are not in a position to benefit from it, yet. An exclusive focus on inbound marketing is a lousy option for small businesses with very small budgets, limited marketing technology or marketing expertise. It’s particularly poorly …
Tweet I think that most sales people are totally missing the boat on the concept of social selling. While it’s completely understandable- it’s unfortunate that some very good sales people will be left behind. Social selling, which encompasses but is not limited to social media, is a way to learn about and in some cases …
Tweet I was just reading an article about Marketing and selling to doctors because I recognized that making a sales or marketing connection with a doctor or other professional – particularly in a smaller practice, presents some unique challenges. The article author Stewart Gandolf summed it up quite succinctly when he wrote: “Doctors are notoriously …
Here’s a great idea to get your 2013 off to a spectacular start. Too bad I didn’t think of it! This week from the blog Eyes on Sales Mark Hunter a.k.a. “the Sales Hunter”, shares a brilliantly simple bit of wisdom you can try if you’re having difficulties opening the door in a new company. …
Reach out to Sales People to Meet a Decision Maker Read More »
What is Guided Voicemail? Guided voicemail is a fast and effective way to reach your contacts with a perfectly delivered voicemail message. By having a trained call center agent guide the voicemail through receptionists, directories, and other typical roadblocks, you can be sure that your message will always reach your customer. Below is a quick video …
On your last birthday, you didn’t magically become a year older. On the first of January you didn’t automatically get a clean start. So, what’s the big deal with new years? Actually there isn’t one unless you have the good sense to take advantage of the opportunity and make it a big deal. Decide that …
One night last week, I picked up a message on my home office phone and was blown away because the caller left such a terrific message I was mesmerized into listening to his every word. What did he do so well? I’ll sum it up in three words – Conviction, Originality, Believability. From the moment …
If you’re one of those marketing or sales managers in despair because your company has been left so far behind the pack of lead generating and nurturing dynamos that you’ll never be able to join this century, stop worrying and look around you. You are not alone. If you’re reading the big marketing sites and …
The most visible and important measure of success delivered to any company by any B2B marketing campaign is the direct response. It blows awareness out of the water. A direct response is more valuable than any measure of brand preference or image because it opens a dialogue for more marketing, it opens a door to …
Declining Response Rates – Stop Shooting the Messenger Read More »
