Tweet It’s nice to believe that a lesson learned will stick in your head, but that isn’t necessarily the case. It’s easy to make the same mistake over and over simply because it will come at you wearing a different disguise every time. But fancy excuses aside, beyond a doubt, the Number One reason that we …
Check out this great post written by Kendra Lee. It’s from Eyes on Sales
Customers frequently ask us about best practices for voicemail messages and some best practices are consistent whether voicemail is being used for sales or marketing purposes. Creating a message that sounds like it is only for one person is a consistently critical best practice, as is keeping messages close to 30 seconds long and keeping …
If you have a sales background, I hope that every time you read yet another report about how business buyers have already made up their mind about what to buy before they’re willing to engage with a sales rep, it makes you cringe. It does that to me. On the most obvious level, it’s true. …
Tweet Recently I talked with a long standing client about a service that they had never used called Live Message. It was a great way to remind myself that as clients needs and our services continue to evolve, it’s necessary to review both our understanding of what we can do for them and their understanding …
My favorite responses come over the phone. They come from people who we’ve reached out to, sometimes recently and sometimes quite a while ago. They start the conversation with some statement like, “I want to know more about what your company does because I have a need and I want to see if you can …
My heartfelt thanks goes out to Mike Cannon at Rally Marketing for a great post about writing sales emails and three simple rules to follow. I routinely send emails to follow up the voicemail messages I leave because I know that once I’ve left my message, my email has a better chance of being read …
I was recently in a Linked In discussion talking about lead generation, cold calling and the best way to make an initial contact with new customers and I contributed using voicemail as a good door opener with a email follow up to provide additional information. I don’t have any objection to sending a warm up …
Tweet Do you work your sales funnel using a consistent process or are you all over the map, chasing the newest, shiniest idea to get contacts to respond to you? If you have abandoned the idea of a repeatable, scalable process, you might want to take a step back and re-think your approach, because while …
Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …
