B2B Discussions

Voicemail is a Great Call Result

I was recently in a Linked In discussion talking about lead generation, cold calling and the best way to make an initial contact with new customers and I contributed using voicemail as a good door opener with a email follow up to provide additional information. I don’t have any objection to sending a warm up …

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Connect Your Reps with Prospects Sooner, Not Later

It was very recently brought to my attention that when we migrated the Boxpilot blog, one of the earliest posts was lost.¬† Since it was one of my favorites, I’ve taken the liberty of reposting it here. It’s been a year and a half since I wrote this post and while the market has continued …

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Are Your Voicemails a Silk Purse?

Having followed¬† many discussions lately on cold calling, it was something of a surprise to follow a discussion that accepted that cold calls are still a reality of sales and marketing for many companies. Rather than talk about how cold calling should be replaced with inbound lead generation (usually leveraged off social and email marketing …

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What Do Your Peers Think About Cold Calling?

Introduction: Forums and group discussions are one of the oldest forms of Social Media.¬† They provide an unbiased insight into the thinking of your peers on a variety of topics, but are also time consuming, intrusive and distracting to follow. However, for all the drawbacks, they are an outstanding source of information and insight, dealing …

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