It is always welcome and heartily appreciated, when one of our clients takes the time to send in a written testimonial about their experience with our company and service. Promoting Conferences with Boxpilot “We’ve used Boxpilot on several occasions to promote our conferences and have been absolutely delighted with the results. On any typical email …
Is there possibly any question in marketing or sales that has been and will likely continue to be so thoroughly beaten to death as the perennial favorite – Is cold calling dead? First of, I’d like to mention that I saw a survey on LinkedIn today in the group discussions for Inside Sales Experts and …
One night last week, I picked up a message on my home office phone and was blown away because the caller left such a terrific message I was mesmerized into listening to his every word. What did he do so well? I’ll sum it up in three words – Conviction, Originality, Believability. From the moment …
If you’re one of those marketing or sales managers in despair because your company has been left so far behind the pack of lead generating and nurturing dynamos that you’ll never be able to join this century, stop worrying and look around you. You are not alone. If you’re reading the big marketing sites and …
The most visible and important measure of success delivered to any company by any B2B marketing campaign is the direct response. It blows awareness out of the water. A direct response is more valuable than any measure of brand preference or image because it opens a dialogue for more marketing, it opens a door to …
Declining Response Rates – Stop Shooting the Messenger Read More »
Tweet In spite of the incredible advances made in email marketing, social media and marketing automation, the telephone is still one of the most powerful sales and marketing tools at the disposal of any company. True, we often don’t use it well, leaving messages that ramble and don’t speak to the interests of our customers …
Tweet To get the best results from your combined voicemail and email campaign, there are a few simple ideas you might want to consider: 1- Use the same voice in both messages. If you want to use a series of messages to build a story or create a particular impression with your audience, make it …
What should be the first words out of your mouth when leaving a voicemail message? Much of my recent research is pointing in a direction I’m just not buying, but is that just another example of a stubborn old dinosaur resisting change? What I’m seeing more and more of, in reports and on discussion groups …
Last week I talked with a client who thought we used computer dialers to deliver messages. It seems like an impossible thing to believe, given the number of years that we have built our differentiation from a ground zero of NOT using computer dialers, but actually confusion can happen quite easily. There are many clients …
Are you SURE Your Clients are Sold on Your Service? Read More »
There are some problems associated with using the batch method for sending text messages in support of your marketing campaigns. For example, we have found in the past that delivery levels are very poor and there’s no good enough explanation for why that should happen. Another problem I have with batch texting is that it …
