The Only Proven Way to Increase Sales Revenue and Customer Relations/Retention

In B2B marketing, it seems that everyone is excited about social marketing and using marketing automation to deliver event triggered emails . No one is convinced of exactly what benefits social marketing is bringing to the table and we need to find good ways to measure it. But we do know that not even its …

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An Old Tool in a New Light

When it comes to B2B communications, voicemail – once the darling of leading edge technology- is almost charmingly old school. Right now it seems that online is where the action is and while there is a lot of new innovation happening right now, it’s also swamped with hype and uncertainty and there are many unanswered …

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