Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet. It’s not pretty. A big …
Drive Leads and Repair Your Database Simultaneously Read More »
My heartfelt thanks goes out to Mike Cannon at Rally Marketing for a great post about writing sales emails and three simple rules to follow. I routinely send emails to follow up the voicemail messages I leave because I know that once I’ve left my message, my email has a better chance of being read …
Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …
Tweet I was listening to a webinar earlier today talking about Inside Sales Teams and Cold calling and naturally enough the presentation moved around to the subject of call reluctance. It’s a topic that’s familiar to anyone who has either managed a sales team or made cold calls themselves. Call reluctance is a huge problem …
Tweet Late last year, yours truly was interviewed on Sales Lead Management Radio. They wanted an opportunity to let their listeners know about Guided Voicemail and how it’s used. We talked about using guided voicemail to support event marketing, nurture leads and make cold calls for sales reps and how you can take advantage of …
TweetI am of the opinion that B2B telephone cold calling is not going away anytime soon and by cold calling I’m talking about a sales person taking the initiative to reach out by phone, to someone with whom they’ve had no previous contact. One day, when we’re all swimming in so many quality inbound leads …
Personalizing a Voicemail Campaign for Cold Calls Read More »
Tweet I read a great little article a few days ago from the blog Eyes on Sales. The opening which suggests that there are actually sales people whose only career goal is simply keep their job made me laugh. Michael Pedone, who authored the article, clearly has an irreverent sense of humor. But there was …
Tweet Just read a great article in BtoBOnline about what companies can do to improve email response rates. Many are seeing response rates on a steady decline and are not sure what to do, but the answer is to integrate your emails into a mix of communications techniques and not give up prematurely. One key …
Reach Out, Back Off, Reach Out- Campaign in Waves Read More »
Tweet Someone in a group discussion recently commented that ” old school” style selling is dead and “old school” techniques like the telephone prospecting are also dead. I don’t understand how anyone can say that when every day, sales people are picking up their phones, putting a smile on their face, dialing a number and …
Tweet No one is too crazy about banks and bankers, especially right now. They have been quite effectly tarred by the brush that writes about corporate greed on Wall Street. Whether or not it’s accurate or fair isn’t really something I’m qualified to write about. However, I’m looking over a J.D. Power survey called the …
Relationship Marketing – Small Business Outreach to Boost Customer Satisfaction Read More »
