One field at a time. One day at a time. That’s how the quality of your database erodes. It doesn’t go from perfection to garbage overnight, but you can be sure that with every passing day your data quality is degrading, if you’re not doing something to fix it. Updating information in a database is …
Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet. It’s not pretty. A big …
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My heartfelt thanks goes out to Mike Cannon at Rally Marketing for a great post about writing sales emails and three simple rules to follow. I routinely send emails to follow up the voicemail messages I leave because I know that once I’ve left my message, my email has a better chance of being read …
I was recently in a Linked In discussion talking about lead generation, cold calling and the best way to make an initial contact with new customers and I contributed using voicemail as a good door opener with a email follow up to provide additional information. I don’t have any objection to sending a warm up …
Tweet Do you work your sales funnel using a consistent process or are you all over the map, chasing the newest, shiniest idea to get contacts to respond to you? If you have abandoned the idea of a repeatable, scalable process, you might want to take a step back and re-think your approach, because while …
Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …
Tweet You probably already knew that, but a reminder is always helpful which is what Jill Konrath’s recent article on Rain Today did for me. Bugets haven’t grown to keep up with the demands being placed on them and businesses and organizations are a long way from overstaffing. This creates pressures that have grown the …
Tweet Late last year, yours truly was interviewed on Sales Lead Management Radio. They wanted an opportunity to let their listeners know about Guided Voicemail and how it’s used. We talked about using guided voicemail to support event marketing, nurture leads and make cold calls for sales reps and how you can take advantage of …
TweetI am of the opinion that B2B telephone cold calling is not going away anytime soon and by cold calling I’m talking about a sales person taking the initiative to reach out by phone, to someone with whom they’ve had no previous contact. One day, when we’re all swimming in so many quality inbound leads …
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Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …
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