-Better known as Kirko Papajanis, President of Boxpilot. Kirko's specialities include operations management, marketing & sales strategy, IT deployment & management, kaizen, human resources, production systems, workforce and project management.
Kirko was originally in charge of all call center operations, overseeing all technology projects and in 2004 became involved in Sales & Marketing. He was instrumental in shaping the company's current production, sales and marketing systems.
Find more about me on the Boxpilot main About :
In last week’s post we left you with the question: “how can one stop … loss to competitors, and how can one get touches with higher levels of engagement than with email alone?”. The answer that we have seen emerge lies in utilizing a mix of media. Alongside emails, we’re talking phone calls, voicemail, texts, notes, among other methods. Everyone …
Email Alone Won’t Sustain Us Anymore (Episode 2 of 2) Read More »
You may have noticed in the past couple of years, especially with the adoption of many of the marketing automation platforms out there, email has really become the go‐to method to offer content and attempt to qualify. It’s understandable, because companies have invested significant expense and time into setting up the CRM and marketing automation systems that essentially enable them to really only trigger emails right out of the platforms. So in essence, they’re tied to email, in a way not even by choice.
But with everyone thinking and using email in this way, we’ve seen some significant challenges emerge as a result of this over‐reliance on email.
In its heyday outbound marketing even in B2B embraced a huge list of media options. In addition to email we had: Direct mail – in regular letter, postcard and dimensional versions Voicemail Online Advertising Newspaper, Business Magazine and even Outdoor Advertising Telemarketing Radio TV While not everyone could afford all the arrows in the outbound quiver, there was …
Generating quality leads is – according to some very sensible sources- the #1 priority for marketing and with priorities come expenses! So just how much of your lead generation expense is being tossed out the window when your painfully generated leads don’t get timely follow up? When research shows that 35-50% of the sales go …
It a sure sign that summer’s here: Sun is shining, birds are chirping, kids are playing, sales are slumping (?!?!?). What was that? you say. Sales slumping? That’s right, 68% of businesses report a drop in sales over the summer months. Now, I can buy that some of those businesses may actually be seasonal, but …
Voicemail marketing has evolved since 2001 when I first started working with clients to help them create successful campaigns. Honestly, I miss the way it used to be when all it took was a reasonably natural sounding message, a half decent offer and a list that wasn’t total garbage. We routinely drove double digit response …
If you are selling, doing lead or demand generation to any company or individual employee located in Canada – you need to pay attention to CASL coming into effect on July 1, 2014 because my friends, this could be very ugly. 1- Make no mistake that this legislation applies only to messages sent to consumers …
Managing a potential customers expectations is only important if you want to make more than a single sale. Buyers beware. The company that promises more than you have a reasonable right to expect might not be looking at anything more than this month’s revenue. The biggest problem with managing expectations with integrity is that it …
Expectations – A Painful Wake-Up in a Tough Market Read More »
Yes! You Need to Close. You’ve done all you can to provide the best possible customer experience. You have a terrific customer success team and you regularly communicate with all of your customers to offer help and suggestions – without being too sales or spammy. Throughout the year, you’ve kept your customer success and your …
Is putting added emphasis on pushing customers early and often for a decision to renew is worth the effort? According to a 2011 report from Morgan Stanley, on average, for the technology sector, 30-40% of the revenue and about 50% of the profits are driven by recurring revenue. For those exclusively focused on web-based software …
Want Renewals? Step 3- The Decision: Ask Early and Often Read More »
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