When do you start to promote an event? More specifically, when is “too soon” to promote a free event and how long do you have before your unaided conversion of registrants to attendees bottoms out? A few years ago I was working with a publisher who, in addition to their periodicals also offered webinars as …
No one doubts the importance of personalization in both consumer and business to business marketing. In fact, it seems to me that with the use of event triggered emails and entire nurturing programs that are created to provide just the right content for an individual during their B2B buying journey, our ability to customize content …
Will the fascination marketers have with buzz words never end? (Well, no actually it won’t) and now it seems that the talk of the town is Big Data. For the minuscule percentage of marketers with pristine data and the wherewithal to afford the talent and tools to create added value for their organizations through the …
Tweet I’m struggling to come up with a definition of social selling that makes sense to me. It’s not an easy thing to do, and if you think it is – go ahead – give me your best shot. I found these definitions online: Gerhard Gschwandtner, CEO of Selling Power magazine and Sales 2.0 Conferences …
Inbound marketing is a wonderful tool that serves many companies well, but there are a lot of companies who are not in a position to benefit from it, yet. An exclusive focus on inbound marketing is a lousy option for small businesses with very small budgets, limited marketing technology or marketing expertise. It’s particularly poorly …
Just looking over an article at b2bonline and finally I have crossed the line – ” I’m mad as hell and I’m not going to take this anymore!” OK. What did it this time? The report is about a study that says something that anyone who has ever sent a marketing email to businesses …
What is Guided Voicemail? Guided voicemail is a fast and effective way to reach your contacts with a perfectly delivered voicemail message. By having a trained call center agent guide the voicemail through receptionists, directories, and other typical roadblocks, you can be sure that your message will always reach your customer. Below is a quick video …
My first presentation of these test results was a total flop and it was very frustrating. The results showed the impact of adding a regular cold call voicemail program in support of a sales rep (who was also cold calling). I was excited about the findings that showed- among other things a 50% improvement in …
Is there possibly any question in marketing or sales that has been and will likely continue to be so thoroughly beaten to death as the perennial favorite – Is cold calling dead? First of, I’d like to mention that I saw a survey on LinkedIn today in the group discussions for Inside Sales Experts and …
The most visible and important measure of success delivered to any company by any B2B marketing campaign is the direct response. It blows awareness out of the water. A direct response is more valuable than any measure of brand preference or image because it opens a dialogue for more marketing, it opens a door to …
Declining Response Rates – Stop Shooting the Messenger Read More »
