As you read this message, sit back and enjoy the knowledge that some of your competitor’s event marketing budgets are simply money flushed down the drain. Why? Because no one is reading their email invitations owing to their complete failure to avoid uninspiring, unmotivating and simply badly written subject lines.
But better subject lines are possible with help from some help from the experts:
Hubspot – Anatomy of a Five Star Subject Line
Unbounce- Subject Line Strategies that increase your open rates
EConsultancy – 152 Killer Keywords for subject lines and 137 crappy ones – Adestra
Mail Chimp – Best Practices in writing email subject lines
Chiefmarketer – Crafting an Irresistible email subject line
Enjoy!