Lead Generation, Nurturing, Scoring and Management
What is the best way to determine the current value of a lead? Well, you can review the information that they have elected to download over a period of time and determine whether or not they are moving in a pattern that has been predetermined to indicate growing interest. You could check into how many …
There are some problems associated with using the batch method for sending text messages in support of your marketing campaigns. For example, we have found in the past that delivery levels are very poor and there’s no good enough explanation for why that should happen. Another problem I have with batch texting is that it …
My favorite responses come over the phone. They come from people who we’ve reached out to, sometimes recently and sometimes quite a while ago. They start the conversation with some statement like, “I want to know more about what your company does because I have a need and I want to see if you can …
Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet. It’s not pretty. A big …
Drive Leads and Repair Your Database Simultaneously Read More »
I was recently in a Linked In discussion talking about lead generation, cold calling and the best way to make an initial contact with new customers and I contributed using voicemail as a good door opener with a email follow up to provide additional information. I don’t have any objection to sending a warm up …
Tweet Do you work your sales funnel using a consistent process or are you all over the map, chasing the newest, shiniest idea to get contacts to respond to you? If you have abandoned the idea of a repeatable, scalable process, you might want to take a step back and re-think your approach, because while …
Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …
Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …
Event Marketing – 7 Steps to Trade Show Brilliance Read More »
There’s a terrific post on EyesOnSales called The 20 Worst Prospecting Voicemail Mistakes Salespeople Make and there are a few mistakes that really ring true for me. One of them is “Not leaving a voicemail at all.” It’s the number one mistake and I couldn’t agree more. While there are still some companies and sales …
Cold calling has different meanings in different businesses, but for B2B Lead Generation, cold calling is the art and the science of using the telephone to introduce a helpful, relevant, new idea to a company or contact with whom you have not worked in the past. The degree of pre-call preparation will vary and how …
