Events are a major tool used by businesses to drive new leads, provide nurtuing and sales developement content and support customers, users and partners
Make Them More Than A Marketing Expense Event marketing including the venerable stand-by- tradeshows- as well as roadshow seminars and demos, in house seminars, partner events and virtual events fade in and out of favour as marketing tools. But, one thing that will never fall out of favour are revenue positive or at least neutral …
Here is a quick summary of a post written by Andrew Spoeth for the Marketo B2B Marketing Blog. Alternatively here’s the entire original article on Increasing Webinar Attendance Give attendees access to the speaker to increase their level of engagement Offer draw prizes for attendees that fit with their interest and makes them look good. …
Case Study Background: ZirMed specializes in revenue cycle management solutions for healthcare providers , a highly competitive market where lead generation is a challenge. A mix of activities is necessary to acquire new leads and nurture them through the cycle. The Challenge: Events are an important activity for ZirMed to bring new contacts into the …
Driving Live Event Registration and Improving the Planning Process Read More »
Background The marketing group at a leading provider of collaborative business commerce solutions is constantly on the lookout for innovative and efficient ways to add new names to a typically voracious sales funnel. Like every other business, this team knows that many of the names will fall out of the funnel before they turn into …
Case Study – Reclaiming Names for the Sales Funnel Read More »
We’ve always done a lot of work helping clients support events – from webinars to road shows to annual conferences. One thing that was brutally apparent over the last two years was the reduced use of events as marketing tool, but that appears to be changing. I’m seeing a lot of our clients and their …
