Events

Events are a major tool used by businesses to drive new leads, provide nurtuing and sales developement content and support customers, users and partners

Smart Texting Beats the Batch Technique

There are some problems associated with using the batch method for sending text messages in support of your marketing campaigns. For example, we have found in the past that delivery levels are very poor and there’s no good enough explanation for why that should happen. Another problem I have with batch texting is that it …

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The 5% Data Solution

One field at a time. One day at a time. That’s how the quality of your database erodes.  It doesn’t go from perfection to garbage overnight, but you can be sure that with every passing day your data quality is degrading, if you’re not doing something to fix it. Updating information in a database is …

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The REAL Benefit of a Live Message

Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …

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About Using Guided Voicemail

Tweet Late last year, yours truly was interviewed on Sales Lead Management Radio. They wanted an opportunity to let their listeners know about Guided Voicemail and how it’s used. We talked about using guided voicemail to support event marketing, nurture leads and  make cold calls for sales reps and how you can take advantage of …

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Event Marketing – 7 Steps to Trade Show Brilliance

Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …

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Communications at a Trade Show

Tweet During a major show, the content and timing of your communications and calls has to be well-planned ahead of time so that your programs can execute seamlessly and (preferably) without a second thought on your part. Work with your sales team to identify top priority contacts who you expect to have in attendance and …

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Promoting Your Next Trade Show

Tweet According to MecLabs’ Marketingsherpa, tradeshows are budgeted for a major portion of 2012 B2B marketing expenditures across organizations of all sizes.  From large  (1000+) organizations with 33% of their budget to Medium (100-999) at 20% and Small (<100) who typically budget 19% of their marketing spending. The numbers seem somewhat surprising given all the …

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A Little Known Service

Tweet Boxpilot has the capability to help companies requiring fast database research.  One of the advantages of a large call center geared to delivering messages to businesses is the availability of skilled callers who have abundant experience in reaching out to businesses, verifying and sourcing contact information over the phone and confirming that information with …

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Marketo – Revenue Rockstar Fall Tour

As the company leading the evolution from B2B marketing automation software to revenue performance management, Marketo has an abundance of knowledge to share about: Getting your sales and marketing teams working better together to accelerate predictable revenue growth Best practices to measure and optimize your revenue generation How companies have been able to thrive in …

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Social Media, Events and the Human Voice

Here’s a brief synopsis of a presentation scheduled for the Continuing Education Marketing Conference – August 29-30/12 in Chicago. How to add a human voice to your website, social media, and email marketing to promote any type of event. Websites, Social Media, and Email are terrific ways to promote your events, but what about human …

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