Lead Generation – A 2012 Report from the Bridge Group

I love reports on B2B lead generation and particulary those from the Bridge Group who manage to look at lead generation from both the marketing side and the sales side – and that seems to be rare lately.

I’ve been away and didn’t get through all my emails yesterday, which means that usually I do a slash and burn on my inbox and only keep emails directly relating to my clients – but I’m really glad I held onto Trish Bertuzzi’s message.

Here are just a few of my favorite tidbits from:

Lead Generation Metrics and Compensation Report for B2B Technology Companies

  • In spite of what you might have heard lately – outbound marketing is still where the majority of companies are placing their focus
  • Lead Generation is more likely to report to sales than to marketing, although for the companies who place their activity focus on inbound marketing, the lead gen group is more likely reporting into marketing.
  • I was surprised to read that inbound focussed reps made fewer connection attempts than outbound reps (but they contacted you first!)

There is a lot more of interest in this report.  You can check it out here

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