According to a recently released Infographic from MarketingProfs, Inside Sales, immediately followed by; Executive Events, Telemarketing and Tradeshows are the four most effective ways to generate B2B Sales Leads.
In spite of the buzz around inbound and social, the old tricks are not old hat. According to MarketingProfs ..“figuring out the most effective methods for generating B2B sales leads should be top of mind for companies looking to connect ROI to their marketing efforts. That will ensure that you’re feeding the sales machine, and, as every marketer knows, that means more support for the equally crucial but longer-term marketing activities that are harder to attach to a quarterly goal.”
Read more: http://www.marketingprofs.com/chirp/2013/12161/b2b-lead-generation-trends-for-2014-whats-hot-and-whats-not#ixzz2rF0Yyff2