Tweet You probably already knew that, but a reminder is always helpful which is what Jill Konrath’s recent article on Rain Today did for me. Bugets haven’t grown to keep up with the demands being placed on them and businesses and organizations are a long way from overstaffing. This creates pressures that have grown the …
Tweet Late last year, yours truly was interviewed on Sales Lead Management Radio. They wanted an opportunity to let their listeners know about Guided Voicemail and how it’s used. We talked about using guided voicemail to support event marketing, nurture leads and make cold calls for sales reps and how you can take advantage of …
TweetI am of the opinion that B2B telephone cold calling is not going away anytime soon and by cold calling I’m talking about a sales person taking the initiative to reach out by phone, to someone with whom they’ve had no previous contact. One day, when we’re all swimming in so many quality inbound leads …
Personalizing a Voicemail Campaign for Cold Calls Read More »
Tweet No one is too crazy about banks and bankers, especially right now. They have been quite effectly tarred by the brush that writes about corporate greed on Wall Street. Whether or not it’s accurate or fair isn’t really something I’m qualified to write about. However, I’m looking over a J.D. Power survey called the …
Relationship Marketing – Small Business Outreach to Boost Customer Satisfaction Read More »
Tweet Everyone is talking about driving inbound leads and their inherent superiority based on the obvious expectation that someone who contacts you is naturally more interested than someone who you reach out to and manage to “grab” on a cold call. One thing that closely parallels this (hardly new) trend is that over the years …
Tremendous importance is placed on the value of the written word. Anything lasting must be in writing. Anything to be remembered must be in writing. Anything legal, binding or anything important, must be in writing. So, it can be hard to understand how there can be circumstances when the need for fast, simple, persuasive and …
I was looking over two conversation threads on LinkedIn this morning. I find they’re a great place to get a feel for what real people are actually thinking, compared to what the various guru’s have to say. They’re also one of the best sources of inspiration for content that might be helpful to those who …
I noticed a conversation on Linked-In about RPM and realized that once again my buzzword dictionary is out of date. A little research introduced me to the concept of Revenue Performance Management, which (I understand) offers the benefit of being able to examine mid quarter revenue results, compare them to end quarter projections and then …
It was very recently brought to my attention that when we migrated the Boxpilot blog, one of the earliest posts was lost. Since it was one of my favorites, I’ve taken the liberty of reposting it here. It’s been a year and a half since I wrote this post and while the market has continued …
Connect Your Reps with Prospects Sooner, Not Later Read More »
As the company leading the evolution from B2B marketing automation software to revenue performance management, Marketo has an abundance of knowledge to share about: Getting your sales and marketing teams working better together to accelerate predictable revenue growth Best practices to measure and optimize your revenue generation How companies have been able to thrive in …
