Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …
Event Marketing – 7 Steps to Trade Show Brilliance Read More »
Tweet During a major show, the content and timing of your communications and calls has to be well-planned ahead of time so that your programs can execute seamlessly and (preferably) without a second thought on your part. Work with your sales team to identify top priority contacts who you expect to have in attendance and …
Tweet According to MecLabs’ Marketingsherpa, tradeshows are budgeted for a major portion of 2012 B2B marketing expenditures across organizations of all sizes. From large (1000+) organizations with 33% of their budget to Medium (100-999) at 20% and Small (<100) who typically budget 19% of their marketing spending. The numbers seem somewhat surprising given all the …
Tweet Boxpilot has the capability to help companies requiring fast database research. One of the advantages of a large call center geared to delivering messages to businesses is the availability of skilled callers who have abundant experience in reaching out to businesses, verifying and sourcing contact information over the phone and confirming that information with …
Tweet I read a great little article a few days ago from the blog Eyes on Sales. The opening which suggests that there are actually sales people whose only career goal is simply keep their job made me laugh. Michael Pedone, who authored the article, clearly has an irreverent sense of humor. But there was …
Tweet Just read a great article in BtoBOnline about what companies can do to improve email response rates. Many are seeing response rates on a steady decline and are not sure what to do, but the answer is to integrate your emails into a mix of communications techniques and not give up prematurely. One key …
Reach Out, Back Off, Reach Out- Campaign in Waves Read More »
Tweet Someone in a group discussion recently commented that ” old school” style selling is dead and “old school” techniques like the telephone prospecting are also dead. I don’t understand how anyone can say that when every day, sales people are picking up their phones, putting a smile on their face, dialing a number and …
Tweet No one is too crazy about banks and bankers, especially right now. They have been quite effectly tarred by the brush that writes about corporate greed on Wall Street. Whether or not it’s accurate or fair isn’t really something I’m qualified to write about. However, I’m looking over a J.D. Power survey called the …
Relationship Marketing – Small Business Outreach to Boost Customer Satisfaction Read More »
Tweet Looking for the best price is hardly a new trend but you can’t ever forget that famous Latin phrase “Caveat Emptor “Let the Buyer Beware”. I’m all for saving, too and admit that most of the time I keep one eye firmly fixed on the bottom line. I also have to admit that there …
Caveat Emptor – Why Auto Dialers and Business Don’t Mix Read More »
Tweet Everyone is talking about driving inbound leads and their inherent superiority based on the obvious expectation that someone who contacts you is naturally more interested than someone who you reach out to and manage to “grab” on a cold call. One thing that closely parallels this (hardly new) trend is that over the years …
