B2B marketing

Follow up Your Email Click-throughs

My favorite responses come over the phone.  They come from people who we’ve reached out to, sometimes recently and sometimes quite a while ago.  They start the conversation with some statement like, “I want to know more about what your company does because I have a need and I want to see if you can …

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Drive Leads and Repair Your Database Simultaneously

Tweet I see a lot of companies finally starting to dig out of the financial mess we’ve been living in for the last few years and for a lot of them that means finally taking a look at some of the messier details that have been swept under the carpet.  It’s not pretty. A big …

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Voicemail is a Great Call Result

I was recently in a Linked In discussion talking about lead generation, cold calling and the best way to make an initial contact with new customers and I contributed using voicemail as a good door opener with a email follow up to provide additional information. I don’t have any objection to sending a warm up …

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Do You Have System?

Tweet Do you work your sales funnel using a consistent process or are you all over the map, chasing the newest, shiniest idea to get contacts to respond to you?  If you have abandoned the idea of a repeatable, scalable process, you might want to take a step back and re-think your approach, because while …

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The REAL Benefit of a Live Message

Talking about some delivery stats with our production manager, I was again reminded that when the objective of a campaign is to deliver a business message, the best way to get a great return for the client’s money is to use every available means to communicate that message. For Boxpilot, that usually starts with a …

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Event Marketing – 7 Steps to Trade Show Brilliance

Tweet I just read another good article in the blog Eyes on Sales. This one, written by Kelly Robertson identified six ways for sales people to boost their numbers this year. Here is a link to the original article which is terrific reading for anyone in sales. 6 Powerful ways to Increase Your Sales in …

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