Canada’s Anti-Spam Regulations -CASL- July 2014

If you are selling, doing lead or demand generation to any company or individual employee located in Canada – you need to pay attention to CASL coming into effect on July 1, 2014 because my friends, this could be very ugly.

1- Make no mistake that this legislation applies only to messages sent to consumers – It applies equally to B2B communications.

2- Unlike the US regulations that require (quite reasonably) that companies honor opt-out requests, this law ONLY permits you to send commercial emails – like lead generation, sales approaches, download and event invitations to organizations with whom you already have a relationship OR who have specifically opted IN to your messaging.

3- The legislation will not only impose very severe penalties for violators, it also opens up both companies and individuals to Private Right of Action – which- loosely interpreted means that you can be sued as well as fined.

Here is a link to a copy of the actual legislation:

CASL – The Act

While email will no longer be an option – and this act also applies to text messages sent to a phone – voicemail messages are specifically excluded from the act.

This entry was posted in B2B lead generation, B2B marketing, Cold Calls, Lead nurturing, Voicemail and tagged , on by .

About kpapajanis

-Better known as Kirko Papajanis, President of Boxpilot. Kirko's specialities include operations management, marketing & sales strategy, IT deployment & management, kaizen, human resources, production systems, workforce and project management. Kirko was originally in charge of all call center operations, overseeing all technology projects and in 2004 became involved in Sales & Marketing. He was instrumental in shaping the company's current production, sales and marketing systems.

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