The emails that come out from Marketing Sherpa are always welcome at my desk and a report I’ve read in the past titled New Research: What Motivated Buyers to Receive and Engage with Vendor Email was another example of time well spent. This report cites that prospects and buyers say the most important factor in …
Much has been written lately about lengthening sales cycles and the preference of prospects not to engage with sales reps until much later in the buying cycle. It is accepted as an idea whose time has come and heavily supported with a wealth of statistics. Some of the highest profile minds in marketing are responding …
Get Your Sales Reps in Touch With Your Prospects Sooner, Not Later Read More »
Personal Contact Increases Sales Revenue and Customer Relations In B2B marketing, it seems that everyone is excited about social marketing and using marketing automation to deliver event triggered emails . No one is convinced of exactly what benefits social marketing is bringing to the table and we need to find good ways to measure it. …
So I just noticed a post at selling2business.com about leaving good voicemails and its not the sort of thing that can pass me without a comment. Overall, good points of what to say in the message but I’d like to add two things: 1- Track your voicemails to see what’s working the best. To do …
The debate rages endlessly. Does cold calling work? If you read the articles and posts coming from the leading edge marketing writers and Sales 2.0 experts, it seems that the consensus is that cold calling is dead. Their reasoning for cold calling being a thing of the past is because no-one wants to get cold …
We’ve always done a lot of work helping clients support events – from webinars to road shows to annual conferences. One thing that was brutally apparent over the last two years was the reduced use of events as marketing tool, but that appears to be changing. I’m seeing a lot of our clients and their …
Events are Making a Comeback as a Valuable Marketing Tool Read More »
One of the challenges that many companies appear to be facing is what to do to bring sales and marketing programs more into sync with each other. Eventually, the two departments have to find better ways to work together since, when it comes right down to it, both are trying to achieve the same final …
Align Your Sales and Marketing Teams for Efficient Growth Read More »
When it comes to B2B communications, voicemail – once the darling of leading edge technology- is almost charmingly old school. Right now it seems that online is where the action is and while there is a lot of new innovation happening right now, it’s also swamped with hype and uncertainty. There are many unanswered questions …
The Future of Voicemail: An Old Tool in a New Light Read More »
Our holiday game is both fun and challenging. As you try to catch as many snowflakes as you can, imagine the stream of prospects that Boxpilot can generate for you in 2015. Also imagine Boxpilot nurturing prospects so no opportunities fall to the wayside (unlike in the game!). See how high a score you can get!
Most marketing automation platforms allow you to trigger only emails from the workflows. This is a problem because it means you’re stuck being just another email in a cluttered inbox. In today’s newsletter, we look at how you can trigger live calls, voicemails and texts directly from within your marketing automation software – so you’re using a mix of media to dramatically increase engagement and responses. It’s as simple as adding a button!
