Case studies

Improving Cash Flow With Earlier Renewals

CASE STUDY Background – A major software organization was looking to reduce the lag time on service renewals and improve cash flow. It was decided to include maintenance renewals as part of the sales team’s responsibilities.  An email program, with messages going out in each reps name was undertaken and the sales reps were also …

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Driving Live Event Registration and Improving the Planning Process

Case Study Background: ZirMed specializes in revenue cycle management solutions for healthcare providers , a highly competitive market where lead generation is a challenge. A mix of activities is necessary to acquire new leads and nurture them through the cycle.  The Challenge: Events are an important activity for ZirMed to bring new contacts into the …

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Guided Voicemail- Live Message – Fast Communications for a Time Limited Offer

This is a case study Background – A software organization specializing in payment solutions for professional practices had a short term opportunity to boost sales to meet a compliance deadline. Challenge – The potential base of smaller medical practices was too large to manage with outbound calling from their own sales team.  The solution they …

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More Renewals and Better Forecasts with Guided Voicemail

Background: A large non-software client needed to improve their renewal rates and the accuracy of revenue projections.  In a weak market the contract renewal rate had been declining and even with over 61 dedicated phone reps, over 40% of renewal sales lapsed without any sales follow up. Challenge: Because the previous sales management had supported …

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