data append

Clean Data is Everyone’s Responsibility

Too many businesses seem to think that maintaining the quality of the database can be managed by the sales team and the accounting group.  While in absolute terms this might be a bigger problem in smaller businesses without a budget to purchase data hygiene and append services on a regular basis, large organizations could probably …

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Nothing About Data Cleansing Is Easy

Too many companies are building their marketing programs based on lousy data.  While consumer databases are easily overwhelmed with the staggering volume of available information, B2B databases are inherently more complex and once they start to deteriorate- downright ugly. This is actually a post for smaller businesses about setting up your database to run an …

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