I think you need to be living under a rock not to be familiar with Marketo and so I expect a great number of people will be delighted to hear that they have just released their Definitive Guide to Lead Generation.
I haven’t read the entire report yet. At a hefty 160 pages that might take a while, but I was very gratified to note a section devoted to Telephone Based Lead Generation.
Considering the number of people who seem to be of a mind that anything ouside of inbound and social marketing is a passé , it really says something when the company who many consider to represent the gold standard in online and inbound marketing so readily acknowledges that the telephone and specifically telesales “..provides the human interaction needed to turn your marketing leads into opportunities and sales.”