This is about hidden or ignored problems that are killing your results..
Why is our campaign failing?
There are lots of reasons why a marketing campaign can fail to deliver the intended responses from a business audience. But over the last ten years, working with B2B companies on literally hundreds of event registration, lead generation and sales support programs, I’ve found that there are some incredibly easily resolved mistakes that continue to dominate the “Duh.Whatever were we thinking?” list.
What makes these mistakes stand out? A few things.
- They are brutally common.
- Most clients are aware of these problems but underestimate the impact.
- They’re easy to make and relatively easy to fix.
- One of them stands out because it totally blindsided everyone.
So, here are links to 5 posts that talk about things that can easily be sitting in the background and killing your marketing efforts.