database

Exactly How Bad is Your Data?

1 Comment / B2B marketing, Best Practices, Data, Response Improvements / By

Underestimating the damage caused by an out of date and duplicate riddled database is the most frequently made and damaging mistake.   If I had ten bucks for every time I’ve heard a client admit that their database is lousy, I probably wouldn’t quite be able to retire yet, but I’d sure have a lot …

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Avoid a Database Disaster with 5 Simple Steps

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There’s no denying that your company’s customer/marketing database(s) is an invaluable asset to your business and at the same time a major pain in the neck.  There are just too many ways that it can be damaged – as far as usability is concerned- and unless you’ve been through it all before, chances are you …

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